Project Goals:
JBL acquired new IP for an earbud design and wanted to expand into the extreme sports space. We facilitated an extensive research program to determine their design and market strategy.
Responsibilities:
Team Project
Assisted in research, Sketching
Assisted in research, Sketching
Project Specifics:
This was the second largest research program that I worked on. It took a large team and a lot of preparation to make this happen over a long weekend. once the research was compiled, we collaborated with the JBL team to design these buds.
