Project Goals:
JBL acquired new IP for an earbud design and wanted to expand into the extreme sports space. We facilitated an extensive research program to determine their design and market strategy.
Responsibilities:
Team Project
Assisted in research, Sketching
Assisted in research, Sketching
Project Specifics:
While at FredSparks this was the second largest research program that I have worked on. It took a large team and a lot of preparation to make all of this happen over a long weekend.
12 people from across the us who participated in extreme sports were selected to fly in and give their opinion on earbuds from across the industry. Numerous activities were led to gather as much info about the user space we were trying to attract. once the research was compiled, we collaborated with the JBL team to design these buds.
