Project Goals:
Savage Arms wanted to bring an AR style rifle to the market. We perform extensive research to define what their offering needed to be.
Responsibilities:
Team Project
IDI Research, Sketching, CAD
IDI Research, Sketching, CAD
Project Specifics:
This project required our team to travel to three different regions of the United States and interview firearm users of varying experience. Once complete, we compiled all of the research and used our findings to specify the feature set, and create a unique look to help them successfully enter the market.
